Privacy Policy (Canada / PIPEDA)

Triovation Inc. (Operating as Micromatching)
Last Updated: April 14, 2026
This Privacy Policy explains how Triovation Inc., operating as Micromatching (“Micromatching”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you use our website, apps, and services (the “Platform”).

This Policy is designed to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Personal Information We Collect

We may collect the following types of information:

Account details: Name, email address, password
Profile details: Username, bio, profile photo, city/region
Social media information: Handles, profile links, follower counts, engagement metrics (likes, comments, shares, views)
Campaign data: Campaigns you create or join, posts, screenshots, and links submitted as proof
Payment information: Limited billing details (processed securely by third-party providers; we do not store full payment data)
Usage data: Device information, IP address, browser type, app version, pages viewed, timestamps, and analytics

We collect this information when you:

• Create or update an account
• Connect social media accounts
• Participate in campaigns
• Submit content or proof
• Contact support

2. User-Generated Content (UGC)

Micromatching allows users to create, upload, and share content (“User-Generated Content” or “UGC”), including posts, captions, images, videos, links, comments, and campaign-related submissions.

Collection of UGC
We collect UGC when you:
• Participate in campaigns
• Upload content or media
• Submit links or screenshots as proof

Use of UGC
We use UGC to:
• Facilitate brand–influencer collaborations
• Verify campaign performance
• Display relevant content to users
• Improve platform features and matching
• Generate analytics and insights

Visibility of UGC
UGC may be visible to:
• Brands and Influencers involved in campaigns
• Other users where applicable (e.g., portfolios or campaign results)

Sharing of UGC
UGC may be shared with:
• Other users as part of platform functionality
• Service providers supporting the Platform

We do not sell UGC to third parties.

Retention of UGC
We retain UGC:
• While your account is active
• For a reasonable period after for legal or operational purposes

User Responsibility
You are responsible for ensuring your content:
• Complies with laws
• Does not infringe third-party rights
• Is accurate and not misleading

Consent
By submitting UGC, you consent to its collection, use, and sharing as described in this Policy.

3. How We Use Your Information

We use personal information to:
• Provide, operate, and improve the Platform
• Match Brands and Influencers
• Display campaign opportunities
• Calculate engagement and performance metrics
• Process payments via third-party providers
• Communicate with you
• Detect fraud and enforce Terms
• Comply with legal obligations

We may also use aggregated or anonymized data for analytics and reporting.

4. Legal Basis and Consent

By using the Platform, you consent to our collection, use, and disclosure of your information.

You may withdraw consent at any time, but this may limit platform functionality.

5. Cookies and Tracking

We use cookies and similar technologies to:
• Maintain sessions
• Remember preferences
• Analyze usage
• Improve performance

You can disable cookies, but some features may not function properly.

6. How We Share Information

We may share your information with:

Other Users
  • Brands can view influencer profiles and campaign data
  • Influencers can view brand and campaign details
Service Providers
  • Payment processors, hosting providers, analytics tools, communication services
Legal Authorities
  • When required by law or to protect rights and safety

🚫 We do not sell personal information.

7. International Transfers

Your data may be processed outside Canada. We take reasonable steps to ensure protection.

8. Data Retention

We retain data only as long as necessary:
• Account and financial records (legal compliance)
• Campaign data (while active + reasonable period after)

Data is deleted or anonymized when no longer needed.

9. Security

We use appropriate safeguards to protect your data.

If a breach occurs posing risk, we will notify you and relevant authorities.

10. Your Rights (PIPEDA)

You have the right to:
• Access your data
• Request corrections
• Withdraw consent

Contact us to exercise these rights.

11. Children

The Platform is not intended for users under 13. We do not knowingly collect their data.

12. Changes to This Policy

We may update this Policy. Continued use means you accept updates.

13. Contact Us

📧 Email: privacy@micromatching.com

📍 Triovation Inc. (Micromatching)
Calgary, Alberta, Canada