This Privacy Policy explains how Triovation Inc., operating as Micromatching (“Micromatching,” “we,” “us”), collects, uses, discloses, and protects your personal information when you use our website, apps, and services (the “Platform”). It is designed to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).[4][16][5][6]

This Agreement is between you and Triovation Inc., operating as Micromatching (“Micromatching”, “we”, “us”, or “our”).

We may collect the following types of information: • Account details: Name, email address, password.
• Profile details: Username, bio, profile photo, city/region.
• Social media information: Handles/usernames, links to profiles, follower counts, engagement metrics (likes, comments, shares, views).[9]
• Campaign data: Campaigns you create or join, posts you make as part of campaigns, screenshots or links you submit as proof.
• Payment information: Limited billing details required to send or receive payments (actual card/bank data is processed by thirdparty payment providers, not stored by us).
• Usage data: Device information, IP address, browser type, app version, pages and screens viewed, date/time of access, and basic analytics.
We collect this information when you: • Create or update an account.
• Connect your social media accounts.
• Create or join campaigns.
• Submit posts, screenshots, or links.
• Contact us for support.
.

We use personal information to: • Provide, operate, and improve the Platform.
• Match Brands and Influencers and display relevant campaign opportunities.
• Calculate basic engagement metrics and other performance statistics.
• Process payments to or from you through thirdparty payment providers.
• Communicate with you about your account, campaigns, and Platform updates.
• Monitor for fraud, abuse, or violations of our Terms.
• Comply with legal obligations and enforce our rights.
We may also use aggregated or anonymized data (that does not identify you personally) for analytics, research, and business reporting.[4][5][6]

By using the Platform and providing personal information, you consent to our collection, use, and disclosure of your information as described in this Policy, in accordance with PIPEDA.[4][5]
You may withdraw your consent at any time, subject to legal or contractual restrictions. If you withdraw consent, we may not be able to provide some or all Platform features to you.

We may use cookies and similar technologies (such as pixels or SDKs) to: • Remember your preferences and keep you logged in.
• Understand how users interact with the Platform.
• Improve performance and user experience.
You can change your browser or device settings to block or delete cookies, but some features may not work properly if you do.[5][6]

We may share your information with: • Other Users:
• Brands can view Influencer profiles, social handles, follower/engagement metrics, and campaign activity as needed to run campaigns.
• Influencers can view certain Brand profile details and campaign information.[9]
• Service providers:
• Payment processors, hosting providers, analytics services, email/SMS providers, and other vendors who help us run the Platform.
• These providers are given only the information they need to perform their services and are expected to protect it appropriately.[4][5]
• Legal and regulatory authorities: • If required by law, regulation, court order, or to respond to valid legal process.
• To protect the rights, property, or safety of Micromatching, our users, or others.
We do not sell your personal information to third parties for their own marketing.[4][6]

Some of our service providers (for example, cloud hosting or payment processors) may be located outside of Canada. This means your personal information may be processed in other countries, which may have different privacy laws. Where this occurs, we take reasonable steps to ensure your information is protected.[4][5]

We keep personal information only as long as necessary for the purposes set out in this Policy or as required by law. For example, we may keep:
• Basic account and transaction records for several years for tax, audit, and regulatory reasons.
• Campaign and performance data as long as your account is active and for a reasonable period afterward.
When information is no longer needed, we will delete it or anonymize it so that it can no longer be associated with you.[4][5]

We use reasonable physical, technical, and administrative safeguards designed to protect personal information against loss, theft, and unauthorized access, use, or disclosure. However, no system is 100% secure, and we cannot guarantee absolute security.[4][5][17]
If we become aware of a privacy breach involving your personal information that poses a real risk of significant harm, we will notify you and, where required, notify the appropriate privacy regulator (for example, the Office of the Privacy Commissioner of Canada).[18][17]

Under PIPEDA, you have rights that may include:[16][5][6]
• The right to know what personal information we hold about you.
• The right to access and request a copy of your personal information.
• The right to request corrections to inaccurate or incomplete information.
• The right to withdraw consent (subject to legal or contractual limits).
To exercise these rights, contact us using the details below. We may need to verify your identity before responding.

The Platform is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can delete it.

We may update this Privacy Policy from time to time. When we do, we will change the “Last Updated” date at the top. If changes are significant, we may provide additional notice (for example, by email or inapp message).[5][6]
By continuing to use the Platform after an update, you accept the revised Policy.

If you have questions or concerns about this Privacy Policy or our privacy practices, or if you want to make a request under PIPEDA, contact:
Email: privacy@micromatching.com
Mailing Address: Triovation Inc. (Micromatching), Calgary, Alberta, Canada